Marketing is a comprehensive business strategy that encompasses a wide range of activities aimed at identifying, satisfying, and retaining customers. It is a holistic approach that includes various elements, such as market research, product development, pricing, distribution, and promotion. Building and maintaining relationships with customers through various means, including customer service and loyalty programs.

Advertising is a specific subset of the promotional activities within the marketing mix. It involves paid communication through various media channels to reach a large audience and promote products or services. Advertising is used to make potential customers aware of a product, service, or brand.